Business analysis & process improvement
We investigate how work gets done and where it gets difficult, so you can decide what needs to change. That includes reviewing processes and defining requirements for something new.
Business consulting & digital solutions
Complexity,
solved.
We help businesses solve problems, improve processes and turn ideas into intuitive solutions.
SimplifyPerth, Western Australia
Let’s work out what you need.
You might have a specific problem to fix, an idea you want to develop, or a sense that something could work better. We can help at any of those stages.
We investigate how your business works, work through the options with you and design and implement the solution.
Our goal is to make ourselves redundant. If your solution only works with us in the picture, we haven’t finished the job.
Services
What we do
A project can involve several of these areas, or just the one you need.
AI & automation
We find practical ways to reduce repetitive work and put AI to use. We design and build workflows around your business, with clear controls and human judgement where it’s needed.
Data, reporting & integration
We connect your systems and investigate data issues. We also build data warehouses and reporting, including Power BI dashboards, around the questions you need answered.
Systems & custom software
We help you choose, configure and implement CRM and other business systems, or build custom software around your needs. The work includes integration, testing, rollout and helping your team use the system.
Website design & development
We design and build websites around what you want to communicate and what visitors need to do.
App design & development
We turn ideas and requirements into mobile, web and desktop applications. We work through how the app should behave, design the experience and build the functionality behind it.
Projects
Selected work
A selection of client projects and product development work.
Business systems implementation
Safety Nation
The Safety Nation project covered full implementation of its inventory management, CRM and lead generation systems.
- Inventory management
- CRM implementation
- Lead generation
Data integration, warehousing & reporting
HubSpot integration
Custom middleware brought operational data from across the organisation into HubSpot and kept it up to date. The work also included a data warehouse and dashboards for reporting and analysis.
- Custom middleware
- HubSpot integration
- Data warehouse
- Reporting dashboards
AI product development workspace
Dev Hub
Dev Hub is a workspace for people using AI to create digital products. Users define an idea and create a roadmap with goals, a budget and design principles. They then carry out the build plan in the same workspace using an existing AI subscription.
- Product planning
- App design
- AI-assisted development
Web app, mobile apps & website
Covr
The Covr project covered a web app, mobile apps and a website for studio managers and instructors. Managers choose who to approach for class cover and in what order. Covr sends offers and tracks replies until cover is confirmed or the manager needs to step in. It also handles instructor availability, documents, studio guides and invoicing.
- Web & mobile apps
- Workflow automation
- Website development
Approach
How we work
Understand
We start by listening and asking questions. We want to understand what you’re trying to achieve, what’s already in place and what matters to the people involved.
Investigate
We look closely at the processes, systems and assumptions behind the work. We investigate what’s causing a problem or what an idea would need, then work through the options with you.
Solve
We design and implement the solution, test it against the original need and work through the details with you. How it fits into everyday use matters as much as whether it works technically.
Make ourselves redundant
We hand over the knowledge, documentation and access you need to use and manage the result. Further help is available when you want it.
Independent, by design
About In Silico
Perth, Western Australia
In Silico is an independent consultancy based in Perth. Our team works across business analysis, technology and design, from investigating a problem to implementing the solution.
Our work draws on Ray’s 15 years of experience as a professional problem solver.
We’re obsessive about the details that make a solution useful. That includes how a process fits into someone’s day, how information is presented and whether the next step in an app makes sense.
A good place to start
Let’s talk it through.
Start with a free initial consultation. We’ll talk about what you’re working on, what you’d like to improve and where you could use some help.
Afterwards, we’ll share our thoughts and suggestions. They’re yours to use however you choose, whether we work together or not.