Planning a Website

We often meet clients who know they want a website but are unsure of how it can help their business.

A friend, a colleague or their business coach may have told them they need an online presence but that is as much thought that has gone in to working out exactly what they are trying to achieve.

Before setting up a website, ask yourself the following questions:

1. Do I need a website?
2. What are my goals for the site?
3. What am I trying to sell or promote?
4. What content do I need – text and images?
5. What budget do I have for the initial build?
6. Do I want to maintain the website myself?
7. What budget do I have for ongoing maintenance?
8. How will I attract visitors to my website?
9. What budget do I have for driving visitors to the website?
10. How will I know that my website is successful?

These days, a website is not the be all and end all for an online presence. It is a part of your online strategy that includes social media, eNewsletters and more.