It is widely known that the loading time of a website has a major influence on the overall experience of a user on your site.

Research has shown that users will leave a site if images/photos fail to load within 4 seconds.

A best practice for speeding up your website loading time is to optimise images. Optimising images refers to making the image size smaller while keeping the quality of it good.

Some benefits of image optimisation include faster web page loading times and saving storage and bandwidth space with your hosting.

There are many products out there than can help optimise your images but we have recently found a great free online tool called Smush.it

For information on how to use Smush.it, check out our forum post by clicking here.