John Morley, OEM Group Pty Ltd
“OEM Group recently released our brand new Steprite product to the Australian market. Our marketing campaign included national TV and print media which directed customers to our insilico developed web site www.steprite.com.au.”
“Insilico discussed with me the benefits of tracking our web site activity and introduced us to Google Analytics.”
“After accepting this option, I have found Google Analytics to be one of the most valuable sales management tools available, it allows me to monitor on a weekly basis all the traffic directed from our TV, Yellow Pages and other print media sources.”
“With this valuable sales data I can now more easily and accurately determine the effect of our marketing campaign and even report directly back to our national Steprite distributors the numbers of qualified sales enquiries we have directed to them.”
“I have since applied Google Analytics to all of our product web sites with the same encouraging results.”
“I have no hesitation in recommending the team at insilico to anyone who is looking to maximise their web presence.”
“Insilco’s down to earth approach has made it easy for us at OEM Group to achieve and maximise our sales and marketing results.”
John Morley, General Manager, OEM Group Pty Ltd
www.oemgroup.com.au


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