Improve Your Rankings

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results for targeted keywords. The higher a page ranks in the Search Engines the earlier it will appear in the search results. A higher ranking page is likely to receive more visitors to your site and therefore improves your chances of doing business.

There is no point in having a website if the major search engines don’t know it exists. 5 ways you can help Google find your website are:

1. Ensure your website works in all browsers
2. Ensure any ads on your site, such as Google AdSense ads are relevant to your website content
3. Add your business’ physical address to each webpage. Include your post code and state
4. Add information about your location in your website content eg “We have been serving the Perth metropolitan area from our office in Kewdale since 2007″
5. Link your website or blog to that of local bloggers and ask them to do the same for you

Search Engine Optimisation is an ongoing process. You constantly need to update your site and tweak it to stay ahead of your competitors.