How Video Can Help with Your Search Engine Optimisation

Google is placing more value on the length of time that visitors stay on your website. One way to make them stay for longer is to have video on your site.

Results from a recent study suggest that a product page with a video on it is 53 times more likely to achieve a page one listing on Google.

Another study has found that video in search results have a 41% higher click through rate than plain text.

When it comes to the types of videos that Google likes to list, informational type videos do the best. In fact over 80% of the videos that Google serves up in the search results are informational videos.

Pure sales style videos tend not to rank as well. So if the aim is to maximise your chances of showing as a video thumbnail link in the Google results, uploading informational videos to YouTube is your best bet.

Video is easy to share on your social media sites such as Facebook and Twitter. This makes it a very easy way for your followers to re-share your information.

Have you included video in your online marketing mix?