Here are 10 steps you can follow to make your site easier to use and easier for Google to find, index and rank:
- Have clear hierarchy
- Have clear text links
- Offer your visitors a site map
- Do not use too many links on any given page
- Write clearly and use lots of keywords and phrases that relate to your topic
- Use keywords and phrases that people would use to find your website
- Use text, not images, to display important page titles, content and links
- Ensure that all titles and attributes are descriptive and accurate
- Check that all links work
- Don’t use too many dynamic pages
Having a website that adheres to Google’s standards won’t just make it easier for Google. It will also make your site more user-friendly generally, which is always a good thing.
