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	<title>Insilico</title>
	<link>http://www.insilico.com.au</link>
	<description></description>
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		<title>Basic WCAG 2.0 Principles</title>
		<description><![CDATA[WCAG 2.0 is founded on 4 &#8220;top level&#8221; principles. These require that accessible web content must be: Perceivable: Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language. Provide alternatives for time-based media. Create content that can [...]]]></description>
		<link>http://www.insilico.com.au/basic-wcag-2-0-principles/</link>
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	<item>
		<title>Changes to Website Accessibility</title>
		<description><![CDATA[The Sydney Olympics website set an international precedent when a website user with visual impairment could not access information on an event that was being run. He was awarded $20,000 under the Disability Discrimination Act One in five Australians has a disability, and the proportion is growing. The Convention on the Rights of Persons with [...]]]></description>
		<link>http://www.insilico.com.au/changes-to-website-accessibility/</link>
			</item>
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		<title>Getting Your Website Noticed</title>
		<description><![CDATA[Having other websites link to your website will influence your search engine rankings. These are known as inbound links where your website is listed on another website and when someone clicks on the listing, it takes them to your website. For example a real estate company may be listed on www.realestate.com.au. When someone clicks on [...]]]></description>
		<link>http://www.insilico.com.au/getting-your-website-noticed/</link>
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		<title>Optimising Images</title>
		<description><![CDATA[It is widely known that the loading time of a website has a major influence on the overall experience of a user on your site. Research has shown that users will leave a site if images/photos fail to load within 4 seconds. A best practice for speeding up your website loading time is to optimise [...]]]></description>
		<link>http://www.insilico.com.au/optimising-images/</link>
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		<title>Is your website a billboard in the desert?</title>
		<description><![CDATA[Just because you have a website does not mean that it can be easily found among the millions that are out there. Many people think that having a website built for them means they will automatically have heaps of people find them online and it will totally change their business. Sadly this is not the [...]]]></description>
		<link>http://www.insilico.com.au/is-your-website-a-billboard-in-the-desert/</link>
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		<title>7 Golden Rules for Corporate Website Content</title>
		<description><![CDATA[When it comes to making your corporate website stand out in the crowd there are 7 golden rules to follow. These golden rules will ensure that your website has a higher impact rate as well as increasing visitors to your site. At to insilicoTM we can look at your website objectively and see if your [...]]]></description>
		<link>http://www.insilico.com.au/7-golden-rules-for-corporate-website-content/</link>
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		<title>A Statistical Look At Online Marketing</title>
		<description><![CDATA[As the way people seek information evolves, interesting trends develop. Research has shown that the internet is having a huge effect on the advertising industry with 22% looking at printed publications, 25% discussing in person and 47% using the internet. Australian customers consume more online media that anything else when researching and searching for local [...]]]></description>
		<link>http://www.insilico.com.au/a-statistical-look-at-online-marketing/</link>
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		<title>How Does AdWords Work?</title>
		<description><![CDATA[When a user enters a search query on Google.com, Google scans keywords on each webpage in its index to see if that page matches the user&#8217;s query. Google then displays the webpages that most relate to the word or phrase entered in the query. Google also displays ads in response to search queries. But with [...]]]></description>
		<link>http://www.insilico.com.au/how-does-adwords-work/</link>
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		<title>What is Google AdWords?</title>
		<description><![CDATA[According to the Google AdWords website it is a service that lets you create and run ads for your business. You can set a budget and you only pay when someone clicks on your ad. AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under [...]]]></description>
		<link>http://www.insilico.com.au/what-is-google-adwords/</link>
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		<title>25 Reasons Why Another Site Will Link to Yours</title>
		<description><![CDATA[Here are 25 reasons why another site could provide a link back to your website: You pay them for the listing You are a member of a Trade or Association People are discussing your products You are a member of a local group You make a great case study You belong to a specific demographic [...]]]></description>
		<link>http://www.insilico.com.au/25-reasons-why-another-site-will-link-to-yours/</link>
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